Effective Date: March 1, 2026

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This Privacy Policy describes how the Macke Institute of Canine Therapy ("we," "us," or "our"), a Nebraska-based canine physical therapy and animal rehabilitation business, collects, uses, stores, and protects information about our clients and their animals. This policy applies to information collected through our website at www.mackeinstitute.com, our online client intake system, the listed third-party systems, and through in-person interactions. By using our services or submitting information through our systems, you agree to the practices described in this policy.

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1. Information We Collect

A. Website Forms (via Wix)

Our website is built and hosted on the Wix platform. When you submit information through a form on our website, that information is stored within Wix's platform. Wix may also automatically collect certain technical information about website visitors, such as IP address, browser type, device information, and pages visited. This technical data is used in aggregate to understand website traffic. You can review Wix's privacy policy at wix.com/about/privacy.

 

B. Client Intake and Scheduling (via IntakeQ by PracticeQ)

We collect client and patient information through IntakeQ, our online intake and scheduling platform. Information collected through IntakeQ may include:

• Your name, address, phone number, and email address

• Emergency contact information

• Your pet's name, species, breed, age, weight, and medical history

• Referring veterinarian information

• Intake forms, health questionnaires, and treatment consent forms

• Appointment history and clinical session notes

• Communications sent through the IntakeQ platform

 

C. Client Forms (via Cognito Forms)

We use Cognito Forms to collect information through certain client-facing forms. Information submitted through Cognito Forms may include contact details, pet information, and other data relevant to your care. You can review Cognito Forms' privacy policy at cognitoforms.com/privacy.

 

D. Payment Information (via Square)

We process and store payment information through Square, a PCI-DSS compliant payment processor. Information collected through Square may include:

• Credit and debit card information for payment processing

• Billing name and address

• Transaction and payment history

 

We do not store your full credit card number on our own systems. Card data is encrypted and managed by Square in accordance with their security standards. You can review Square's privacy policy at squareup.com/us/en/legal/general/privacy.

 

E. Credit Card Authorization

Prior to storing payment information for automatic billing, we require clients to complete a written Credit Card Authorization Form. By signing this form, you authorize the Macke Institute of Canine Therapy to:

• Securely store your credit card information via Square

• Charge your card for services rendered, products purchased, or applicable cancellation fees as outlined in our Service Agreement

• Send electronic receipts to the email address on file

 

You may revoke this authorization at any time by providing written notice. Revocation will not affect charges already incurred.

 

2. How We Use Your Information

We use the information we collect for the following purposes:

• Scheduling and managing appointments

• Providing canine physical therapy, rehabilitation, and related veterinary support services

• Communicating with you about your pet's care, appointments, and treatment progress

• Generating referral and treatment documentation

• Processing payments and maintaining billing and accounting records

• Sending appointment reminders, follow-up care communications, and service updates

• Internal business operations, recordkeeping, and workflow automation

• Marketing our services, including sharing treatment photos on social media with your prior written consent

• Complying with applicable Nebraska and federal legal and regulatory requirements

 

3. Third-Party Service Providers

We do not sell or rent your personal information. Depending on the nature of your interaction with us, your information may be shared with the following third-party service providers to facilitate our business operations. Each provider is expected to handle your data in accordance with their own privacy policies and applicable law.

 

A. Practice Management and Intake

• IntakeQ by PracticeQ – client intake, scheduling, and clinical records

• Cognito Forms – client-facing data collection forms

 

B. Payment and Accounting

• Square – payment processing and credit card storage

• QuickBooks – accounting and invoicing (client name may be shared for recordkeeping purposes)

 

C. Website and Communication

• Wix – website hosting and storage of website form submissions

• Google Workspace (including Gmail, Google Calendar, Google Contacts, Google Voice, Google Sheets, and related apps) – business communication, scheduling, and internal data management

• Apple Apps (including Apple Contacts and related applications) – contact management and business communication

 

D. Document and Workflow Management

• Microsoft Apps (including Word and Excel) – document creation and data management that may include client information

• Adobe – document management and processing that may minimally include client information

• Document Studio by MuleSoft – automated generation of referral and clinical documentation

• Airtable – previously used for client data storage and workflow automation; may retain historical client data

 

E. Workflow Automation

We use Zapier, an automation platform, to connect and transfer data between several of the applications listed above. As an intermediary, Zapier may process personal information as it passes between platforms but does not independently store or use your data. Push by Techulus is used in connection with Zapier to deliver internal staff notifications and alerts. Neither Zapier nor Push by Techulus is an independent recipient of your personal data.

 

F. Veterinary Coordination

We share relevant treatment information with your pet's primary veterinarian or referring veterinarian to coordinate care.

 

G. Social Media Platforms

With your prior written consent, as obtained through our client intake agreement, treatment photos or videos that do not include personally identifiable information may be posted on our social media platforms for marketing and educational purposes. These platforms may include:

• Facebook (Meta)

• Instagram (Meta)

• TikTok

• YouTube

 

Each platform's data practices are governed by their respective privacy policies. We will not post content that identifies you or your pet by name without your explicit permission.

 

H. Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of our business, our clients, or others.

 

4. Data Retention

We retain client and patient records for a minimum of five (5) years following the last date of service, or as otherwise required by applicable Nebraska law. Payment records are retained in accordance with Square's and QuickBooks' data retention policies and applicable tax and financial recordkeeping requirements. Data stored in third-party platforms is subject to those platforms' own retention practices. You may request deletion of your personal information, subject to our legal retention obligations, by contacting us using the information in Section 7.

 

5. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• PCI-DSS compliant payment processing through Square

• Password-protected and access-controlled platforms for client records

• Secure physical storage of signed credit card authorization forms

• Limiting access to client information to authorized staff only

• Use of reputable, security-conscious third-party platforms for all data storage and processing

 

No method of electronic transmission or data storage is 100% secure. While we take reasonable precautions to protect your information, we cannot guarantee absolute security against all threats.

 

6. Your Rights and Choices

As a client, you have the right to:

• Access and review the personal information we hold about you or your pet

• Request correction of inaccurate or incomplete information

• Request deletion of your personal information, subject to our legal retention obligations

• Withdraw your credit card authorization at any time by providing written notice

• Withdraw your consent to the use of photos or videos for marketing purposes at any time by notifying us in writing

• Opt out of non-essential communications such as promotional emails or newsletters

 

To exercise any of these rights, please contact us using the information provided in Section 7.

 

7. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

 

The Macke Institute of Canine Therapy

Phone: 402--413-9872

Email: mackeinstitute@gmail.com

Website: www.mackeinstitute.com

 

8. Children's Privacy

Our services are directed to adults who are the owners or guardians of animal patients. We do not knowingly collect personal information from individuals under the age of 18. If you are under 18, please have a parent or guardian contact us on your behalf.

 

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the platforms we use, or applicable law. When we make material changes, we will post the updated policy on our website at [YOUR WEBSITE URL] and update the effective date at the top of this document. We encourage you to review this policy periodically. Your continued use of our services following the posting of changes constitutes your acceptance of the updated policy.